Whimsy Cove Label was born in early 2025 — a dream that first took shape in 2024 while I was on maternity leave with my first baby girl. Like many new mums, I spent countless hours searching for beautiful, high-quality pieces that felt special — something timeless, soft, and made with love. When I couldn’t quite find what I envisioned, Whimsy Cove began to bloom.
As a coastal girl now living in the country, I wanted to capture that effortless Australian summer — sandy toes, salty air, and warm, whimsical days — and weave it into pieces made for little ones to grow, play, and explore in. Every design is thoughtfully created to bring comfort, quality, and originality to your baby’s wardrobe.
Now, as I prepare to welcome our baby boy, Whimsy Cove continues to grow with us — expanding into beautiful, timeless pieces for both little girls and boys. Each collection is made with heart, inspired by the moments of motherhood that make life truly magical.
Made for Whimsy kids — from our hearts to your home.
